Expertise

Brand Research

Brands not only represent products, but also embody emotional and symbolic values. Our brand research aims to deepen this understanding and find out what people think about your brand and how they relate to it.

We use customised methods to help you capture the essence of your brand and increase brand awareness in the long term. We help you to decipher the nuances and perceptions that characterise your brand in the eyes of your target group.

Our brand research is closely linked to target group research.

Solutions for greater brand understanding

Social media netnography

With GIM NetListener™ we analyse the perception of your brand on Instagram, Tik Tok & Co. and show you new perspectives.

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Decoding the brand relationship

With our GIM ICU™ target group brand model, we decode the relationship between people and brands.

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Brand & sustainability

We are experts in environmental and sustainability issues and can help you develop a successful sustainability strategy.

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Implicit research

Implicit research analyzes unconscious attitudes and shows you what people really think about your brand.

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Text and image semiotics

We use image and text semiotics to analyse elements of brand communication for hidden meanings and associations.

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Our quality standards

Market and social research institute with top image and ISO standard certification

In the 2021/2022 image study by marktforschung.de, we took first place in the categories of quality, methodological expertise and consulting expertise.

We are certified according to ISO standard 20252:2019 - the most comprehensive and important international standard for market research.

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Addressing young target groups

We analyse the values, attitudes and consumer habits of younger generations and find the right approach for you.

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Conjoint analysis

We use conjoint analysis to find out which combinations of different features of a product are most attractive.

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Brand tracking

With GIM Brand Performance Measurement, we show you where your brand stands in competition, how it performs and how it develops over time.

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Shopper research

With GIM Shopper, we analyse your customers' purchasing decisions, orientation patterns in the store and product placements on the shelves.

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Understanding customer insights

GIM consult supports you in structuring existing customer knowledge and generating new, relevant information.

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Concept tests

With GIM Concept, we help you to write successful concepts and test their future potential for success.

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Social media netnography

With GIM NetListener™ we analyse the perception of your brand on Instagram, Tik Tok & Co. and show you new perspectives.

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target group segmentation

CONSUMER provides you with a two-fold segmentation approach for new target groups based on needs and attitudes.

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