We offer comprehensive research and consulting solutions for manufacturers and retailers in the areas of point-of-sale (PoS) marketing, marketing, category management, and trade marketing.
With our consumer-centric approach, we develop a holistic understanding of shopping behavior in real-world shopping situations.
Our research combines in-depth qualitative analysis with quantitative surveys to provide profound insights into consumer behavior. From eye-tracking analysis to brand positioning, we support you with exclusive consumer insights.
At a glance:
Would you like to know how we can help you?
Please use our contact form or schedule an appointment directly for an introductory meeting with our industry expert, Stefanie Gelbicke.
Stefanie Gelbicke
Research Director
Research Areas and Methods
- Eye-tracking analysis of navigation behavior
- Interviews and focus groups at the point of sale
- Store checks with shoppers and retail staff
- In-store touchpoint analysis using attention tracking
- Analysis of ROBO strategies (research online, buy offline, etc.)
- Research on purchase decision trees (retrospective)
- Mobile tracking via digital journals, apps, and accompanied shopping
- Controlled in-store tests
- Creative workshops for the further development of POS tools
- 360° shelf simulations—also available virtually
- Tracking of movement patterns and surveys at the point of interest
Who we conduct research for
Category Management: We develop optimal product assortment and placement strategies for you.
Trademarketing: We optimize your shopper engagement through a deeper understanding of shoppers and categories.
Marketing: We assist you with brand management and the evaluation of products, packaging, and pricing.
Retailers: We support you in store design, target-group-specific customer engagement, and more efficient services.
E-commerce: We provide you with high-quality data to enrich your own data pool.
POS Marketing: We develop shopper-centric marketing tools and media efficiency metrics.
What we offer
Extensive experience: We work with a wide range of well-known German and international clients—from medium-sized companies to large corporations.
Wide range of methods: We offer all relevant quantitative and qualitative methods in shopper research and develop customized solutions to address your specific needs.
Target audience understanding: We have extensive project experience across a wide range of retail sectors, spanning all levels of decision-making.
Practical Knowledge Transfer: Even after the analysis is complete, we continue to support you with ideation workshops at your company to help you turn the findings into new ideas.
Partnership and Trust: We guarantee expertise, efficiency, and guidance from the start through to the successful completion of your project.
Global Research: Our strong international network enables us to conduct high-quality studies in various countries.
Your Contact
Stefanie Gelbicke
Research Director
