The point of sale (POS) is the decisive arena in competition. This is where consumers experience a direct encounter with products and brands - both online and offline. And this is where we come in: With our consumer-centric research, we create a holistic understanding of shopping behaviour in real shopping situations.
Our approach combines qualitative in-depth analyses with quantitative surveys for profound insights into consumer behaviour. From eye-tracking analyses to brand positioning, we support you with in-depth consumer insights.
What we offer:
- Quantitative and qualitative full service market research
- International network of partners
- Fast data collection and efficient implementation of your projects
- Logical interpretation of the results
- Strategic consulting through almost 40 years of market research experience
We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.
Write us a message.
Send us a message and arrange a personal consultation appointment with our shopper experts.
Research fields and methods
- Eye-tracking analysis of orientation behavior
- Interviews and group discussions at the point of sale
- Store checks with shoppers and retail employees
- Touchpoint analyses in the store with attention tracking
- Analyses of ROBO strategies (research online, buy offline, etc.)
- Research of purchase decision trees (retrospective)
- Mobile tracking via digital journals, apps and accompanied shopping
- Controlled store tests
- Creative workshops for the further development of POS tools
- 360° simulation of shelves - also possible virtually
- Tracking of movement patterns and surveys at the point of interest
Clients and sectors
Category Management: We develop optimal assortment and placement strategies for you.
Trade marketing: We optimize your shopper approach through better shopper and category understanding.
Marketing: We help you with brand management and evaluation of product, packaging and price.
Retailers: We support you in store design, target group-specific customer approach and more efficient services.
Commerce: We provide you with qualitative data to enrich your own data pool.
POS marketing: We develop shopper-centric marketing tools and media efficiency measurements.
Your advantages with us
Many years of experience: We work for a large number of well-known German and international clients - from medium-sized companies to large corporations.
Broad variety of methods: We offer all relevant quantitative and qualitative methods of shopper research and find individual solutions for your questions.
Understanding of target groups: We have extensive project experience in a wide range of retail industries, across all decision-making levels.
Practical knowledge transfer: We also accompany you after the analysis with ideation workshops in your company in order to convert the results gained into new ideas.
Partnership and trust: We guarantee expertise, efficiency and consulting from the beginning to the successful completion of your project.
Worldwide research: Our strong international network enables us to conduct high-quality studies in different countries.
Your contact
Rebecca Stark de Pellecer
Senior Research Director