How does market research work – and how do you benefit from it, from B2B to B2C?
A typical market research project follows clearly defined steps: from briefing and study design to data collection, analysis, and presentation – with fit for purpose results available in as little as 4 to 10 weeks, depending on scope and requirements.
The added value becomes evident in the impact on key KPIs: customer satisfaction (NPS), brand image, conversion rates, and communication effectiveness – we optimize precisely what matters most to you.
Industry-specific approaches go beyond standard studies: we deliver tailored insights with strategically grounded recommendations, including ways to reach even the most hard-to-access target groups.
We also provide solutions tailored to SMEs and niche markets: modular in structure, digitally and AI-supported, and budget-flexible – without compromising on quality, validity, or practical relevance.
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We are certified to ISO standard 20252:2019. This is the most comprehensive and important international standard for market research. It defines research processes and applied methods according to a uniform quality standard and checks their implementation.
We follow additional standards from ESOMAR, ADM, BVM, DGOF, and EphMRA. In addition, we have special certifications, including TISAX, which ensures information security in the automotive industry.
