We are an international team of 200 employees. On behalf of all GIMies, we would like to introduce you to our management team
Dr. Jörg Munkes, Managing Director
Dr. Jörg Munkes studied psychology in Mainz, Berlin and Tübingen and received his doctorate in social and behavioral sciences. He has been working at GIM since 2003 and has played a formative role in establishing and expanding quantitative research. In addition, Jörg Munkes is active as a speaker and author, focusing on the topics of target groups, brands and corporate culture.
"Market research is only relevant if it gets to the heart of things – true to the Einstein quote 'You should make everything as simple as possible, but not simpler': market research must provide scientifically-founded explanatory models from which behavior can be predicted."
Dr. Stephan Telschow, Managing Director
Dr. Stephan Telschow is a sociologist. His enthusiasm for people's everyday lives was already evident in his doctorate on skateboarding and beach volleyball and continues in market research with a long-standing focus on shopper research. In the management team, he is responsible for business development and operations.
"Market research needs to translate the everyday, what people experience, yearn for and do into the complexities of marketing and branding. Recognizing the importance of details for the big picture is another thing that makes our work exciting."
