User experience (UX) with GIM S.P.I.C.E.

Our approach to UX research goes beyond simply analysing interaction patterns. We focus on the users and their motivations. While design and product development often focus on UX metrics such as efficiency or learnability at an early stage, they sometimes overlook the actual user experience.  

Our understanding of experience goes beyond pure human-machine interaction. We are more interested in the experience of social practices and everyday routines. Our perspective sees technical artefacts not just as solutions to problems, but as a means of enhancing and enriching experiences.  

Let's take a coffee machine as an example. For us, the user experience is not just about simple operation with three buttons, but about the entire 'coffee experience': the anticipation of coffee, the smell of freshly brewed coffee and the cosy get-together with the family over breakfast.

In short, we focus not only on the 'user', but also holistically on the people behind it, with their everyday motivations and needs.

The GIM SPICE research process is specially designed to provide holistic and in-depth support for UX research.

1. Sense: Analysis of consumer needs.
2. Profiles: Developing needs profiles and personas.
3. Ideate: Developing ideas.
4. Create: Select, optimise and implement.
5. Evaluate: Measure and evaluate.

Our approach starts with the fundamental identification of consumer needs. Here we rely on a combination of quantitative and qualitative methods to gain a comprehensive understanding of the target group. We then help to develop personas that take into account not only demographic data but also psychographic aspects in order to paint a realistic picture of the users.

In the idea development phase, we rely on creative and innovative approaches that are supported by the broad expertise of our team. We integrate the latest trends and technologies to ensure that your products and services are fit for the future. During realisation, we support you with practical recommendations and ensure that the UX principles are implemented consistently.

Evaluation forms the conclusion of our process, but is also the key to continuous improvement. We rely on proven methods such as usability tests, A/B tests and user feedback systems to measure the performance of your products and services and uncover potential for optimisation.

With GIM SPICE, we not only offer you research expertise, but also practical implementation expertise. No matter where you are in your value creation process: We customise our methods and tools to your individual needs to ensure maximum effectiveness and efficiency.