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The Gesellschaft für innovative Marktforschung (GIM) has taken a closer look at Germany's economic backbone: the SME sector. How is the situation? Mixed, but cautiously optimistic. The study “SME Challenges: Challenges and Strategies in SMEs” ...

Since September, the Gesellschaft für Innovative Marktforschung (GIM) has been strengthened in the management of the Social and Political Research division: Dr. Nico A. Siegel has joined the increasingly strategically important Public division as ...

GIM has produced the third edition of the Digital Health Report for Doctolib, a provider of online appointment booking systems for medical practices and healthcare facilities. The report provides valuable answers and food for thought - from the ...

GIM is currently conducting the online survey for the National Nutrition Monitoring (NEMO) on behalf of the Max Rubner Institute (MRI), a research institution of the Federal Ministry of Food and Agriculture (BMEL). The aim of this online survey is ...

In construction, in the energy sector or in gastronomy: people prefer to experience and evaluate how cooling, stable or warming something is in real life. You get a sure feeling for quality. Feeling, wearing and operating - this remains crucial ...

The media market continues to consolidate along changing listening, viewing and advertising patterns. Once competing publishers are cooperating - digital interactive formats are not only capturing the hearts of children. Market research is ...

Starting in 2030, all packaging must be recyclable. Here’s what companies need to know and how they can find the best packaging solutions with GIM: sustainable, practical, and attractive. This summer, the new packaging regulation is expected to be ...

GIM continues to be one of the five most successful and therefore 20 largest market research companies in Germany. Whether in the private or public sector: in the dynamic social and economic environment, the need for consulting is growing - before ...

Tens of thousands of people are currently demonstrating across Germany against right-wing extremism and the AfD. For GIM and its employees, this is a matter of course - and time to act. The Gesellschaft für innovative Marktforschung (GIM) and its ...

The Gesellschaft für Innovative Marktforschung (GIM) has reorganised its management team: Dr Jörg Munkes and Dr Stephan Telschow will now manage the market research and consulting institute, which has been active internationally since 1987, in tande ...

According to industry insiders, there is currently a growing willingness to participate in CATI surveys, i. e. telephone interviews - if they are professionally prepared and implemented. This increasingly applies to surveys in the ...

Data, whether already available or newly acquired through market research, has long been regarded as the new gold in and for companies. However, data must be turned into usable knowledge that can be put to use in the organisation - among other t ...

GIM and other German market research companies are sending a clear signal in favour of Israel and against anti-Semitism following the terrorist acts of the Palestinian Hamas on 7 October. We are appalled and condemn Hamas' terrorist attack on Israe ...