Expertise

Target Group & Buying Behaviour

A precise understanding of the needs, wishes and behaviour of your target group is the key to market success.

We are your experts in providing precisely these in-depth insights into your consumers, current consumer trends and purchasing behaviour.

Our aim is to understand the needs of your target group and consumer habits in order to optimise the positioning of your products and services on the basis of these insights.

Solutions for more target group knowledge

Addressing young target groups

We analyse the values, attitudes and consumer habits of younger generations and find the right approach for you.

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Motif research

GIM MovIn analyses the needs and motivations of your target group in a real or fictitious consumption situation.

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Ethnography

With GIM Ethno, we provide you with data on the domestic consumer habits of your target group in their natural environment.

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Research with babies, children & teenagers

The real purchasing decision-makers: We show you how market research works with babies, children and teenagers.

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Decoding the brand relationship

With our GIM ICU™ target group brand model, we decode the relationship between people and brands.

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target group segmentation

CONSUMER provides you with a two-fold segmentation approach for new target groups based on needs and attitudes.

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Solutions for analysing buying behaviour

Geolocation tracking

GIM Traces uses geolocation tracking to deliver precise movement patterns of your target group and enables you to survey customers directly at the POS.

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Eye tracking

We use eye tracking to record the eye movements of test subjects and analyse which elements of packaging etc. are particularly eye-catching.

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Shopper research

With GIM Shopper, we analyse your customers' purchasing decisions, orientation patterns in the store and product placements on the shelves.

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Our quality standards

Market and social research institute with top image and ISO standard certification

In the 2021/2022 image study by marktforschung.de, we took first place in the categories of quality, methodological expertise and consulting expertise.

We are certified according to ISO standard 20252:2019 - the most comprehensive and important international standard for market research.