Funnel analysis

The funnel analysis provides us with a detailed understanding of your customers' journey - from the first contact with your brand to the act of purchase. It helps us to understand at which points in the buying process customers are won or lost.

The method is particularly useful in the context of brand tracking and brand tracking, as it helps to evaluate the effectiveness of marketing measures at every stage of the customer journey.

Funnel analysis follows your customer's journey through various stages, typically from brand awareness, interest and consideration to purchase and brand loyalty. At each of these points, we measure key performance indicators (KPIs) to understand how well your brand is able to guide potential customers along their journey and convert them into actual buyers.

Typical funnel stages are:

• Awareness: The potential customer becomes aware of the product or service, for example through advertising, recommendations or search engines.
• Interest: The potential customer shows interest in the product or service and visits the provider's website or online shop.
• Consideration: The potential customer compares the product or service with alternatives and examines the advantages and disadvantages.
• Preference: The potential customer decides in favour of the product or service that best meets their needs.
• Purchase: The potential customer carries out the purchase process, for example by adding the product to the shopping basket, entering their personal details and selecting the payment method, and thus becomes an actual customer.
• Loyalty: The customer is satisfied with the product or service and buys it again or recommends it to others.
• By analysing the funnel, companies can develop strategies to address weak points in the customer journey and improve the overall performance of the funnel.

By analysing the funnel, companies can develop strategies to address weak points in the customer journey and improve the overall performance of the funnel.