CATI in demand again - especially for B2B surveys
18.12.2023
According to industry insiders, there is currently a growing willingness to participate in CATI surveys, i.e. telephone interviews - if they are professionally prepared and implemented. This increasingly applies to surveys in the business-to-business (B2B) environment, especially for complex or rather sensitive topics.
Well-trained and customised interviewers, such as those at GIM subsidiary DiCom, not only ensure that respondents are approached and motivated to participate, but also provide valuable insights.
With many years of experience, GIM DiCom conducts surveys on various topics in market, media and social research - and has a modern telephone studio at its Wiesbaden location, which can also be used worldwide in conjunction with international partners.
Challenging times: Focussed research
In the current sensitive economic environment with even greater budget pressure, it is once again clear with regard to success-orientated market research: survey quality is results quality. At GIM DiCom, the specialised preparation and continuous coaching of interviewers - permanently supported and further developed by supervisors - is one of the factors that contribute to this.
CATI surveys really come into their own when the target group to be reached, such as car repair shops or tradespeople, show little affinity for online surveys. CATI is also particularly relevant for the targeted coverage of small-scale regional units, for example in certain postcode regions.
Would you like to find out more about your customers via a personal telephone survey?