New management for GIM Media Research

19.06.2024

The media market continues to consolidate along changing listening, viewing and advertising patterns. Once competing publishers are cooperating - digital interactive formats are not only capturing the hearts of children. Market research is particularly important here in order to meet the needs of constantly changing target group interests.  

GIM is also adapting to these requirements in terms of personnel - and has a new Head of Media Research at its Wiesbaden office: Brigitte Bayer. She comes from RTL, where she most recently led like to KNOW, RTL Germany's independently operating People Insight Agency from 2021 until the beginning of this year. Together with Thomas Hobrock, who has been working for GIM since 2003 and has played a key role in developing the division in recent years, including firmly establishing it in the public sector, she is systematically expanding media research.

Broad portfolio, tried and tested in practice

The GIM service portfolio includes AI-based solutions such as the Digital Media Types (DMT) developed for ARD and ZDF, a further development of the well-known Media User Typology (MNT), reader and subscriber studies, reach research, tracking and format tests and optimizations.  

"Whether methodologically quantitative or qualitative: We offer tailor-made research solutions for broadcasters, publishers, agencies etc., accompanied by high-quality consulting for needs-based implementation for all channels, programs and target groups. With Brigitte Bayer, we are delighted to have gained a well-known and respected expert and strategist for the industry, which is becoming increasingly dynamic in a strongly consolidating market and usage environment," says Dr. Jörg Munkes, Managing Director of GIM.  

Fast data collection and efficient project implementation: More about our international media research.