Patricia Blau with lecture at NEM 2020

February 6, 2020

GIM Corporate Director Patricia Blau spoke at the 20th Euroforum Jahreskonfrenz Nahrungsergänzungsmittel (NEM; annual conference on food supplements) in Frankfurt am Main on 6 February.

Her lecture under the title "Who am I? Brand Positioning in the Food Supplement Sector" revolved around the relevance and communication of brands in the food supplements sector. Against the background of a growing expertise of consumer groups as well as current social developments and general product trends, the topic of brand positioning in the food supplement industry is becoming increasingly important.

The presentation also referred to the results of the "Wie tickt Deutschland" (How does Germany tick) study by GIM.

The NEM has taken place annually since 2000 and is a major meeting of the food supplement industry in Germany.

Patricia Blau is at your disposal for any further questions.