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Expertise

Software & Analytics 

In an increasingly data-driven business world, it is crucial to have tools that collect data and transform it into meaningful insights and solutions.  

At GIM analytics, we combine our expertise in software development, advanced analytics and online data monitoring to provide you with exactly this capability.  

Our goal is to help you understand business processes, market trends and consumer behaviour and make strategic decisions based on this.

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Conjoint analysis

We use conjoint analysis to find out which combinations of different features of a product are most attractive.

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Check commercials, adverts & co.

We use advertising media and advert tests to find out whether your advertising measures actually achieve what you intend.

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Funnel analysis

With our funnel analyses, we can examine a customer's path to a specific destination and identify phases with a high bounce rate.

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Increase sales

With GIM Salesbooster, we find the optimum pricing strategy: we help with pricing and bundling through to portfolio optimisation.

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Social media netnography

With GIM NetListener™ we analyse the perception of your brand on Instagram, Tik Tok & Co. and show you new perspectives.

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Text and image semiotics

We use image and text semiotics to analyse elements of brand communication for hidden meanings and associations.

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Test packaging

With our packaging tests, we find the optimum packaging design and show you which elements are really important.

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Improve user experience

With GIM S.P.I.C.E, we accompany you throughout the entire UX cycle. From persona and idea development to realisation and evaluation.

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Shopper research

With GIM Shopper, we analyse your customers' purchasing decisions, orientation patterns in the store and product placements on the shelves.

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