Expertise

Monitoring with Tracking Studies and KPI Analyses

Many decisions need to be based on fast but well-founded data.

Trackings and KPI analyses (Key Performance Indicator analyses) provide you with continuous and valuable insights into trends, strategic adjustments and tactical changes to corporate strategies - and offer you a data-based basis for decision-making without hesitation.

In trackings, we can collect data on specific aspects of the market, your consumers and brand perception - usually over several years.

KPI analyses help us to evaluate specific key figures in order to assess the success of your marketing or business strategies.

Solutions for continuous data collection

Advertising tracking

We systematically monitor the performance and impact of your advertising campaigns for you and analyse new potential for optimisation.

Learn more

Measure customer satisfaction

With GIM Customer Perception, we determine how your brand and products are perceived at various points within the customer journey.

Learn more

Funnel analysis

With our funnel analyses, we can examine a customer's path to a specific destination and identify phases with a high bounce rate.

Learn more

Brand tracking

With GIM Brand Performance Measurement, we show you where your brand stands in competition, how it performs and how it develops over time.

Learn more

Our quality standards

Market and social research institute with top image and ISO standard certification

In the 2021/2022 image study by marktforschung.de, we took first place in the categories of quality, methodological expertise and consulting expertise.

We are certified according to ISO standard 20252:2019 - the most comprehensive and important international standard for market research.

More expertise

target group segmentation

CONSUMER provides you with a two-fold segmentation approach for new target groups based on needs and attitudes.

Learn more

Decoding the brand relationship

With our GIM ICU™ target group brand model, we decode the relationship between people and brands.

Learn more

Addressing young target groups

We analyse the values, attitudes and consumer habits of younger generations and find the right approach for you.

Learn more

Check commercials, adverts & co.

We use advertising media and advert tests to find out whether your advertising measures actually achieve what you intend.

Learn more

Test packaging

With our packaging tests, we find the optimum packaging design and show you which elements are really important.

Learn more

Motif research

GIM MovIn analyses the needs and motivations of your target group in a real or fictitious consumption situation.

Learn more

Brand & sustainability

We are experts in environmental and sustainability issues and can help you develop a successful sustainability strategy.

Learn more

Social media netnography

With GIM NetListener™ we analyse the perception of your brand on Instagram, Tik Tok & Co. and show you new perspectives.

Learn more

Software development

We develop specialised software and applications that help you to make company-related processes more efficient and effective.

Learn more