„Succeet 2023“: Industry get-together with added value

10.10.2023

Succeet", the leading international trade fair for market research expertise, will take place on 25 and 26 October at the RMCC RheinMain CongressCenter in Wiesbaden. Among other things, GIM is represented with three lectures - from target group analysis with artificial intelligence (AI) to modern futurology and the increasing importance of consulting in market research.

GIM will be on site on both days (stand no. 309) and looks forward to exchanging views on current market research and consulting issues. In addition, GIM will be represented on various panels, among others on recruiting, as well as with its own expert presentations - a brief overview of the presentations:

1. AI meets Digital Media Types (DMT)

More target group understanding with combined artificial intelligence: Experience the digital media usage types recently awarded by the German Society for Online Research live - in cooperation with the start-up Erason and the high-potential AI software AIlon in a practical test for the Hessischer Rundfunk.

25 October 2023, 3:15 - 3:45 p.m.

2. more courage for the future

Three hopes in stressful times for brands and companies: important guard rails and further orientation in consideration of the long-term values study "Values & Visions 2030".

26 October 2023, 11:30 - 12:00 hrs

3. Valuable insights instead of just collecting data.

How market research benefits from accompanying consultancy - important steps towards sustainable success. A practical plea!

26 October 2023, 2:30 - 3:00 p.m.

In addition to GIM, more than 120 companies and associations in the fields of insights, data and analytics will be at the "Succeet". They offer presentations, workshops and panel discussions. And at the "CX summit", everything revolves around customer experience for the third time in a row.