Energy market research: Making the right use of opportunities for realignment

27.06.2023

Climate change, industry consolidation, and the Ukraine war: Few markets are undergoing as much change as the energy sector. New players with faster market dynamics. Manufacturers and installers of solar panels, heating systems and heat pumps are in demand as never before. Bottlenecks are delaying implementation. And in the midst of it all, end users are being transformed from passive customers to informed experts on price adjustments and contract terms.

At the same time, this environment offers numerous opportunities to realign and prepare for competition.

With practice-oriented energy market research, companies can significantly increase transparency, trust and the attractiveness of their offerings. In times of complex interplay between stability and volatility, it is particularly important to continuously optimize the customer experience and customer journey. An analysis of the customer journey helps to understand the interactions, needs and challenges of customers - and to optimize existing products and services and create a seamless customer experience. This is achieved, for example, through personalized services, fast response times and clear solution orientation.

Our experts Dr. Tomas Jerković and Julia Haug explain what is currently important for companies to remain competitive.