GIM receives award for customer journey & touchpoint analyses

12.02.2025

The Cologne-based portal for market and social research, marktforschung.de, in cooperation with the industry trade fair succeet, now honors the best providers in the insights industry every year following a meticulous pre-selection process.  

The corresponding awards, the TOCiis (top of class insights industry), are presented in various categories - from industry expertise to research methods and specialties. This year, GIM won in the Costumer Journey & Touchpoint Analysis category.

A jury of experts made up of experienced company market researchers and independent experts from academia recognized the best in class in these areas at the beginning of February:

Customer Journey & Touchpoint Analyses

Conjoint analysis

Pharmaceutical and healthcare research

Trend and future research

Advertising pre-tests

The jury's reasoning for awarding the prize to GIM for its Customer Journey & Touchpoint Analyses: “The holistic, target group-oriented approach combines qualitative and quantitative methods to enable a comprehensive analysis of emotional and content-related aspects along the customer journey.  

Highlights: a stringent approach based on people (keyword: customer entry points), bringing together values, needs and contextual requirements. The methodology is characterized by industry-specific variants such as the patient journey or donor journey - and integrates innovative approaches such as the emphasis on the emotional journey, which leads to a situation-based, customer-specific approach.”

Do you have further questions - or are you already planning a specific project?

Our expert Dr. Tomas Jerkovic looks forward to hearing from you!

More information about TOCii