Market and social research: GIM remains in demand - and in the industry top 5

22.04.2025

GIM continues to be one of the most successful market and social research companies in Germany (industry analysis by marktforschung.de). There is no doubt that competition is becoming more intense in some areas and the environment more challenging - but GIM is holding its own at the top level with practice-oriented research and consulting.

Despite an economically challenging year in 2024, the Gesellschaft für innovative Marktforschung (GIM) achieved a stable result with a turnover of more than 40 million euros. In view of economic uncertainties and significant budget cuts in individual industries, such as the automotive sector, this development is clear evidence of GIM's resilience and relevance.

The good ranking is no coincidence, but the result of customer-centric research and consulting work - whether for car manufacturers, public authorities or publishing houses. “The result reflects the commitment of our team and the strength of our interdisciplinary mindset. Expertise, empathy and enthusiasm underpin our work - our services inspire our customers across all industries,” says GIM Managing Director Jörg Munkes.

Understanding target groups - and making decisive progress

Speaking of customers: In a tense economic environment, target group-specific research is a strategic resource. GIM has almost 40 years of experience in this field - combined with modern, partly AI-supported methods. Whether brand management, segmentation or customer experience: we help you to better understand and reach your target groups - and take the decisive step forward.

Do you have further questions - or a specific request? Please feel free to contact us. Contact us