We offer customised solutions to optimise the value of your products - and increase sales figures. Our four levers for increasing sales figures are pricing and optimisation, bundling options, product configurations and portfolio optimisation.

1) Pricing

What is the ideal price for a product?

With our AI-based pricing approaches and proven market calibration models, we find the optimal pricing strategy for your company and help you derive sales forecasts. Our methods map the complex market dynamics and simulate real purchasing behaviour as realistically as possible.

Your advantages of market research-based pricing:

• Improved profitability through strong margins
• Increased customer satisfaction through customer-orientated pricing
• Increased competitive advantage through competitive prices

2) Bundling options

Which sales packages increase the shopping basket?

Bundling is about combining existing individual products or services into sensible and attractively priced packages. For example, instead of "just" the hair treatment, customers can purchase the hair treatment "plus" the matching shampoo at a lower price.  

We support you in developing a profitable bundling strategy based on reliable forecasts, optimising an existing one and thus increasing the average shopping basket.  

3) Product configurations

Which product features are relevant for my customers?  

Understanding the important features for products is critical to developing a successful offering strategy. We offer research services to analyse the selection and configuration behaviour of your customers. On this basis, offer structures and sales campaigns can be derived to optimise maximum customer benefit and sales success.

4) Portfolio optimisations

What does an economical product portfolio look like?

Portfolio optimisations are used to improve the prices and features of products and services. Using conjoint analyses and other approaches, we can identify price scales, dependencies and price differentiations from the competition. Target group analyses and the identification of gaps in the market help you to optimise your portfolio and align it with market needs.

Typical research questions can be

• How can an existing portfolio be expanded for a specific target group?
• Which products or services could be revised or removed?
• What is the optimal price positioning for an offer?

GIM Salesbooster is continuously being expanded methodically. The main objective is to optimally address the complexity of specific issues in the context of product research. We rarely use standardised methods. This enables us to put together the best mix of methods for your questions.  

Selection of available procedures/methods:

• Price optimisation with market calibration through machine learning (AI)
• Price optimisation for luxury products and services
• Tools for creating customised configuration solutions
• Tailor-made simulators and optimisation tools
• Methods for adapting survey results to real market conditions
• TURF analyses and optimisation solutions based on them
• Models for analysing decisions depending on various alternatives.
• Methods for price and product optimisation based on customer preferences
• Methods for creating offer packages or offer structures
• Methods for measuring consumer preferences

For details on individual methods and how they can be applied in your case, the GIM Salesbooster team will be happy to advise you.