GIM QuickInsights offers you fast results for agile projects without long lead times. We follow your target groups online and provide answers to your questions within 72 hours of the order being placed.
Our answers provide you with inspiration and impetus for your next project step and serve as an initial flash of evaluations of your materials.
What is QuickInsights?
GIM QuickInsights is an innovative research set-up that combines the agility and depth of online panels with the speed and efficiency of real-time chats. Our responses not only serve as an initial flash of insight into your materials, but also provide inspiration and impetus for your next project step.
The process is simple: participants are carefully selected through online panels and invited to one-hour online chats. This enables us to deliver comprehensive and precise data in a short time, which is crucial for your decision-making.
GIM QuickInsights is suitable for a wide range of research questions - from ad-hoc questions to concept tests and in-depth U&A studies. The method provides deep insights, even on complex topics, in just a short time. This enables you to react quickly and make well-founded decisions.
Project process: Fast and targeted
Our approach ensures that every stage of the research - from initial screening to final analysis - is carefully and purposefully designed to provide you with accurate and meaningful results quickly and cost-effectively.
- Screener: The research process begins with a customised screener to identify suitable participants for the research questions.
- Guidelines & recruitment: Once the guidelines for the online chat have been agreed, the recruitment of participants begins.
- Data collection: Data collection usually takes place within one to two days. During the online chats, you as the customer can be there live and interact with the moderators in real time.
- Analysis: The collected data is then analysed and processed to answer the research questions.
How you benefit from QuickInisghts
QuickInsights is designed to provide complex insights into consumer behaviour in the shortest possible time. These are the advantages of the method:
- Fast results: From concept to final report in just a few days.
- High flexibility: Ideal for diverse research requirements, both for specific target groups and for broader studies.
- Interactive participation: Customers can take part in live online chats and ask additional questions.
- Cost-effectiveness: Fast and meaningful results at a competitive price.
Your contact
We will gladly advise you.
Patricia Blau
Corporate Director
Eva von Rennenkampff
Senior Research Manager