In today's data-driven world, a deep understanding of market and consumer behaviour is crucial to your business success. With advanced analytics, we go beyond traditional data evaluation methods and utilise techniques from machine learning, artificial intelligence and predictive analysis.
Our aim is not only to provide you with insights into current market developments, but also to give you the tools to predict future trends and make clear decisions based on them: We not only help you understand what has happened or is happening, but also what could happen in the future.
We can work with data we have collected ourselves as well as with your customer's own database.
Our services
1) Data science
We combine the classic repertoire of multivariate statistics with innovative methods of machine learning and artificial intelligence. This versatile approach allows us to identify complex patterns in consumer behaviour and create predictive analyses for future market trends.
2) Data strategy
We work with you to develop a strategic plan that defines how data is collected, managed, analysed and used in your company. We integrate existing data sources such as market research data, sales figures or CRM databases and supplement these with external data as required in order to develop a holistic and customised data strategy.
Our aim is to maximise the value of your data, create efficient processes and optimise the use of data to support your business goals.
3) Data-informed marketing
In data-informed marketing, we use data as a source of information to improve your marketing strategies. In contrast to a purely data-driven approach, where decisions are based solely on data and algorithms, in data-informed marketing we combine quantitative data with human expertise and experience.
This balanced approach makes it possible to integrate both data-based insights and creative and intuitive aspects into decision-making.
Your contact
I will gladly advise you.
Dr. Jörg Munkes
Managing Director