GIM consult is your reliable partner for customised customer insights consulting. As market researchers, we guide you to in-depth customer insights from your company and support you in successfully implementing new findings.
What we do:
- We evaluate your customer insights to derive clear recommendations that we operationalise together with you.
- We use our extensive knowledge of target groups to make it usable for you.
- We can combine existing customer knowledge with new insights and develop new strategies.
Our consulting services
We believe that the solution to many questions already lies within your company.
We help you find the solution by combining research, industry and process expertise. We apply our in-depth knowledge of target groups and customer insights, combined with our market research experience, to the content and interaction with various stakeholders.
Our independent consulting services start at two different points in the customer insights workbench: before market research and after market research.
Consulting before market research
Before you dive into market research, we prepare your company for research with strategic solutions.
- Consumer research lab: would you like to use market research to take a customer-centric approach, but have never conducted research before? Our workshop on the targeted use of consumer research will get you ready for the start.
- Market fitness check: using our UX approach, we examine where you can align your product development more closely with the market and where you need additional customer insights.
- Positioning lab: with our GIM foresight future research, we develop a positioning for your brand that does justice to trends and provides testable narratives for your marketing strategy.
Consulting after market research
Once you have gathered valuable customer insights, GIM consult is ready to translate them into clear business strategies.
- Concept writing workshops: we work with you to develop testable concepts based on the initial insights while strengthening your concept writing skills.
- Insight conversion workshops: we support you in creating precise briefings for the conversion of customer feedback that can be implemented internally and externally, without misunderstandings, and move your process forward.
- Persona shaping initiatives: within one day, we work with you to develop a shared, empirically based understanding of target groups (personas) that will have a lasting impact in your company.
Your contact
We will gladly advise you.
Sebastian Klein
Senior Research Director
Mark Lammers
Research Director