We understand that marketing budgets need to be utilised wisely and that each advertising channel has its own dynamics.
That's why we take a systemic approach to our advertising tracking: we monitor your campaigns precisely across different media channels and provide you with detailed insights into how and why your advertising is working.
What is advertising tracking for?
Advertising tracking refers to the continuous monitoring and analysis of marketing activities and campaigns. Various key figures and metrics are recorded in order to evaluate the success of the advertising measures. Typical key figures include reach, conversion rate, customer loyalty and return on investment (ROI).
Advantages of advertising tracking
Advertising tracking is a helpful tool to maximise the success of your marketing campaigns and ensure that your business remains successful in a competitive environment.
Marketing strategy optimisation: We help you to continuously optimise your marketing strategy. By analysing data, we can identify which marketing channels are most effective in reaching your target audience.
Cost efficiency: Advertising tracking helps to allocate budgets more efficiently. We help you to better understand the performance of your marketing spend, avoid unnecessary expenditure and allocate resources to more effective campaigns.
Audience targeting: With advertising tracking, we can define your target audience more precisely and create tailored, personalised messages to increase the relevance of your advertising and increase the likelihood of conversions.
Real-time analysis: Advertising tracking provides real-time data that allows you to react immediately to changes in the market. Advertising tracking allows you to adjust campaigns in real time and respond directly to trends and customer behaviour.
Your contact
We will gladly advise you.
Andrea Knorn
Corporate Director
Caroline Reimann
Senior Research Director