Quality-based market research needs theoretical grounding. Since the beginning of the research work for our customers, our research has been based on a solid foundation of scientifically approved methods.
Two things are elementary for us to be able to answer the most diverse questions of our customers at the accustomed GIM quality level: optimally trained junior staff and the close exchange with academic research. This is what we call GIM Academics!
With its active involvement in the university landscape, GIM emphasizes this scientific foundation, which has always been close to our hearts.
We want to promote young talent through a wide variety of cooperation in academic teaching, but we also want to combine practice with theory and thus create synergy effects. Students receive relevant insights into everyday research, we receive new impulses and important feedback on our applied research.
The GIM Academics combine practical experience and theory.
What do our GIM Academics do?
- The GIM Academics hold teaching positions including:
- We give courses at universities, among other topics on:
- qualitative market research
- future and trend research
- virtual reality
- brand research
- Human-centered Research
- Grounded Theory
- We give lectures at specialist congresses
- and publish in specialist media
