The relevance of digital offerings and services in the healthcare sector is increasing, even if they have not yet reached their full medical and technological potential. The reasons are diverse and multidimensional, also against the backdrop of the complex German healthcare market, and we asked:
What motivates people to use digital healthcare products? How satisfied are they with them and what challenges do they face when using them? The aim was also to outline relevant success factors for the use of digital healthcare products and to create a usage typology.
Who is the study of interest to?
- Health service providers and providers of digital health products (DiGAs and wellbeing apps)
- Experts from the health, pharmaceutical, wellness and fitness industries
- Developers of digital health products
Key data on the whitepaper
Survey period: 2023
The sample size was n=91 in wave one, n=74 in wave two and n=13 in wave three.
Language: German
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Central questions
- What motivates people to use digital health products (DiGAs and wellbeing apps)?
- How satisfied are they with existing offers and what are the challenges of using them?
- What types of use are there and how do they differ?
- How can digital health products be made attractive and usable?
Your key benefits
- Quantitative and qualitative results from the GIM co-maker community
- Exclusive insights into the usage behavior of respondents and a usage typology
- Recommendations: Five golden rules for making digital health products attractive to users
Do you have any questions?
We will gladly advise you.
Soo-Youn Lee
Senior Research Manager
Doris Fuchs
Senior Research Director